Rupa Ganguli
Email: R.Ganguli@westernsydney.edu.au
Institution/Organisation: Western Sydney University
Position: Associate Lecturer
Biographical Information: Rupa is as an Associate Lecturer in Western Sydney University’s School of Business, teaching property market analysis and valuation subjects. She completed her PhD in 2022 and her doctoral thesis used an institutional lens to unravel the practices and key actors in the off-the-plan sales of strata titled apartments underpinning Sydney’s post-GFC market cycle. She subsequently worked as a postdoctoral researcher on housing market related projects funded by the Australian Research Council and Australian Housing and Urban Research Institute. Her current research interests are in uncovering inefficiencies and risks in property market processes and practices to inform policy and regulatory change.
Prior to transitioning to an academic career, Rupa worked in the property industry in research and consulting roles, informing development and investment decision making of public and private property sector clients.
Authored/ Co-authored Research
Title: Off-the-plan apartment sales and the project marketing industry’s role in Sydney’s Build-to-Sell market
Published: Ganguli, R., Randolph, B. (2026) Off-the-plan apartment sales and the project marketing industry’s role in Sydney’s Build-to-Sell market, Housing Studies, DOI: http://dx.doi.org/10.1080/02673037.2026.2617559
This paper has been peer reviewed
Author/Co-authors: Rupa Ganguli, Bill Randolph
Keywords: Development, Economics / markets,
Summary:
Australia’s largest city, Sydney, witnessed a boom-bust Build-to-Sell (BTS) apartment market cycle closely associated with rising private investor-landlordism in the 2010s. Within a highly financialised asset class, apartments have become a wealth accumulation vehicle. Development financing is underpinned by off-the-plan sales facilitated by real estate intermediaries, or project marketing agents (PMAs).